Sunshine, the renowned tuna brand, has launched an OOH campaign to commemorate its 30th anniversary. The campaign features vibrant light visuals that resonate with the anniversarry's celebration, this OOH campaign comes after a long time without OOH activity in Egypt since October 2021. The OOH advertisements showcase a vibrant color palette, dominated by the orange color. This light color evoke a sense of freshness and vitality, reflecting the quality and taste of Sunshine tuna products. The campaign prominently features the Sunshine brand logo, alongside images of various tuna products. The tagline 30 Years is prominently displayed, emphasizing the brand's three-decade legacy and commitment to excellence. The tagline, ياما اكل تونة (meaning How much tuna we've eaten), is a playful and relatable phrase that creates a sense of attachment with consumers who have enjoyed Sunshine tuna products over the years. The campaign also highlights the diverse range of Sunshine tuna offerings, showcasing the brand's commitment to providing consumers with a variety of options to suit their preferences. By strategically placing billboards throughout Cairo, Sunshine aims to reach a wide audience and remind consumers of their long-standing presence in the Egyptian market. The campaign's visually appealing design and engaging messaging are sure to leave a lasting impression. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.