Artal Developments has launched a new OOH campaign to promote its upcoming projects in New Cairo. The developer's first campaign features catchy visuals and compelling messaging. The campaign's visuals are dominated by a bold, minimalist aesthetic. The Artal logo, a stylized A with a horse's head, takes center stage against a stark black background. The image of a horse, a symbol of strength and movement, reinforces the brand's message of progress and innovation. The tagline, A Way to Movement, is prominently displayed, emphasizing the dynamic and forward-thinking nature of Artal Developments. The phrase Power in Vision further reinforces the company's commitment to creating developments that set new standards in the real estate industry. The campaign also includes the phrase Next Stop: North 90, indicating the location of Artal's upcoming projects in New Cairo. This strategic use of location-based messaging helps to target potential buyers in the area. Overall, Artal Developments' OOH campaign is a visually suitable and impactful way to promote their brand and upcoming projects. The campaign's minimalist aesthetic and strong messaging effectively convey the company's values and commitment to innovation. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
