Following the announcement of their official partnership with Liverpool FC, ALEXBANK has launched a new OOH campaign to promote their Liverpool branded cards. The ads showcase their new cards which feature football star Mohamed Salah and offer a chance of winning tickets every month. The ad copy reads “Spend, Win, Travel every month with Liverpool cards from ALEXBANK”. Launched during the first half of April, the campaign uses billboards, large uni-poles, gates, double-decker poles, mega signs, serials, and flags in various locations across Greater Cairo
