Hermès Launches A New Fragrance “Barénia” Featuring Malgosia Bela on Dubai’s D/OOH
Hermès Paris, the French luxury design house and manufacturer established in 1837 specializing in leather, silk, accessories, furnishings, perfumes, watches and jewelry, has made a scene on Dubai’s prime D/OOH landscape promoting their most recent fragrance Barénia. The and cosmetics & personal care icon utilizes digital screens to show off the new fragrance across the city. This campaign was launched during the first week of October following the brand’s previous OOH appearance 5 months ago.
The new D/OOH campaign uses the star power of Polish fashion model and actress Malgosia Bela. The campaign uses the main tagline “Skin Is a Scent” while prominently displaying the name “Barénia” along with Hermès Paris’ logo.
One of the campaign visuals portrays the contemporary fragrance along with two brown leather bracelets which are attached to silver studded pieces which are similar to the piece on the perfume’s bottle. Another visual showcases Malgosia Bela wearing the two bracelets along with a matching brown leather jacket while leaning towards the slightly tilted perfume.
Christine Nagel, the perfumer behind Hermès fragrances, has crafted a unique chypre scent that is both captivating and unexpected. This new fragrance reflects the essence of Hermès's heritage and style.It features enveloping oakwood, mysterious patchouli, delicate butterfly lily, and a surprising note of miracle berry. This captivating scent unfolds its true character when it touches the skin.The iconic Hermès Collier de chien bracelet has been transformed into a fragrance bottle, capturing the same bold and sophisticated spirit that the bracelet embodies.
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