Spotify continues to engage its Egyptian audience with a new OOH campaign that builds on its previous efforts. Known for its focus on reaching diverse listeners through vibrant outdoor advertisements, Spotify’s latest campaign targets music lovers, whether you’re interested in new Mahraganat music, seeking music to help you study, or even looking for trending music. This comes after their earlier campaign, which effectively highlighted the platform’s wide music catalog, especially within the Middle East. The campaign has featured many Egyptian singers like TUL8TE, Reda El Bahrawy, Karim Cristiano, Amir Eid, and Marwan Moussa. Using a mix of digital and static billboards, the new campaign offers high visibility across key locations in Egypt. It is designed to resonate with students and young professionals, cleverly using relatable humor in its messaging. With its bright colors and playful tone, the billboard reads: Surprise exam while studying? Your Baladi playlist isn't going to cut it. Listen to new music for free. This highlights Spotify’s vast library and the ability to discover new music genres without needing a premium subscription. Positioned in prime locations, Spotify’s digital and static OOH campaign ensures a strong presence, reinforcing its leadership in the digital streaming market. By using strategically placed billboards, Spotify amplifies its brand reach and continues to cater to the ever-growing demand for music streaming in Egypt. Music pumping through your veins and excitement taking over to know more? Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.