Following their prior appearance, Almarai, Middle Eastern dairy leader, makes a new outdoor advertising feature across Egypt, promoting their varied cheese products. With its billboards studded all across the busy streets of Cairo, Almarai is sure to connect with all lovers of cheese and showcase the wide array of flavors and textures they have to offer. Almarai features its campaign with a wide range of Feta options, as well as their beloved creamy cheese and cream cheese cubes, each billboard tempting the passers with appetizing visuals and catchy taglines revealing cheese as one of the vital ingredients in everyday meals. The ad copy notes the campaign slogan “The cheese you wish for,” creating a sense of longing and satisfaction, insinuating that Alamarai fulfills one's cheesy dreams. In addition, this implies that no matter the kind of cheese someone may want, Almarai has it. This campaign revolves around the core commitment of Almarai to quality, made from the finest ingredients, each of the cheese products will ensure that customers get the best in flavor and nutrition. The Feta flavors shown in the ad include a Roumy flavored Feta, Regular Feta and Cheddar flavored Feta. The billboards will prop this very commitment: the cheeses by Almarai are tasty and healthy choices for their families. For more information about this campaign, visit Monitoring Out-of-Home Media, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal its OOH types, sizes, budget, locations, districts, and more.
