Amidst all the fashion weeks and launches of fall/winter collections, Celine is bringing forth their presence and strong identity to the Dubai market. After their last campaign, the fashion wear brand has appeared once again on the UAE’s outdoor advertising market. In stark black and white, the visual campaign relies on high contrast, but with a chic touch. This minimalist style allows the viewer to really take in Celine’s fashion, from the cuts and fabrics, to their classic designs with a contemporary edge. Big, black sunglasses, thick, tweed jackets, pearls, and glamorous fur take center stage in this campaign. The model rocks these pieces with a buzzed pixie, adding even more edge to the campaign. The brand places the images in square-sized frames, along with a white background that allows the focal point to be the stunning model and Celine’s designs. Celine’s campaign appeals to the discerning tastes of Dubai's luxury consumers, positioning itself as a luxury brand in the UAE’s rising wave of luxury labels and bustling market. The competition in Dubai is fierce, but Celine still manages to stand out. The campaign struck Dubai in the first week of October, on uni-poles and hoardings.
