KFC has recently launched an Out-of-Home advertising campaign in Cairo, Egypt. The campaign aims to promote the brand's enticing meal deals at irresistible prices, attracting customers with billboards that effectively convey the message. The KFC billboards feature a visually appealing design that immediately grabs the eye. The centerpiece of the advertisement is a mouthwatering image of the featured meal deals, showcasing crispy fried chicken pieces, sandwiches, and the meals variation. The colors used are the brand’s favorite, red and mostly white dominating the composition. The campaign's messaging is clear and direct. The text on the billboards highlights the affordability of the meal deals, using a large font size and a contrasting color scheme to emphasize the price point. The phrase 99 جنيه (99 Egyptian pounds) is prominently displayed along with the brand’s logo, hotline, and an invitation to order through the application, immediately conveying the value proposition to potential customers. KFC's OOH campaign has been strategically placed in high-traffic areas throughout Cairo, ensuring maximum visibility and exposure. This OOH campaign follows the brand’s previous OOH in Cairo during September 2024. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
