Elaf Developments has released their new offering, an exciting proposition that is associated with Cairo Plaza an addition to the 6th October district that offers all one spot a jack of all trades, to say the least, however, this campaign focuses on the acquisition of such opportunities and this follows their previous appearance in September 2024. Cairo Plaza’s previous campaign focused on introducing the project to the public and to find a place to sink in to the roots of the real estate market, however this campaign focuses on finding a compromisation for the acquisition of such opportunities by offering a very welcoming vibe for any interested personnel, and this is that they want 0% down payment and with a lengthy installment plan that is a eight year plan. The visuals are very straightforward forward with an obvious goal to get the message across to motorists and bystanders the taglines used in this campaign are many all trying to persuade potential buyers however mainly the tagline is “0% Down Payment And Up To 8 Years Installments” which is the main focus of the campaign and the main message that the brand wants to get across, secondary taglines are used such that cover any extra information about location and the developments company responsible of the project. The colors used are mainly yellow, black, and white which create a gradient with a complex effect that helps create an attention grabbing persuasive tactic and technique that helps reach its main goal of informing. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
