Mainlands Developments promises to redefine the special treatment, a mall that focuses on standing out rather than just being another location added to the roster of locations, a place called Twenty Plus where taking the business and commercial world to a new level is the main goal. With an exquisite location Twenty Plus is bringing you directly in one of the most highly demanding residential compounds in New Cairo, a powerful stance and an even bolder promise that all the location offers is success for commercially interested personnel as the project offers an opportunity for boldness with a luxurious offering. The visuals host a very futuristic vibe to it as the ad copy illustrates a person walking towards a doorway to the light here you get to understand more the message intended via this optical visualization that the man is walking towards the future of the market and using colors such as orange and white for the doorway which gives uplifting energy while white is associated with purity the color contrast is truly amazing as the dull side is this specific shade of blue that emits mental clarity as the whole ad copies message is that through mental clarity and deep thinking had reached to the innovative side of the opportunity. The main tagline used is “Privilege Redefined Ready For It ?” while having the brand hotline for any inquiries and the Mainlands Developments logo on the bottom left of the ad copy. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
