Chanel, the luxurious fashion house, has recently published a new D/OOH advertising campaign across Dubai in the United Arab Emirates featuring South Korean singer, rapper and actress Jennie Kim as their brand ambassador. The campaign utilizes digital screens to celebrate Chanel’s new iconic Première Édition Originale timepiece. This campaign was launched during the first week of October following the brand’s previous successful OOH appearance one month ago showcasing the new 55.55 Carat High Jewelry Necklace. The global superstar and K-pop sensation is portrayed in the visuals wearing the iconic new watch with a close-up photograph of her face with her hand on her chin while the watch is clear and visible. The left side of the billboard shows the zoomed in watch multiple times so that drivers and pedestrians passing by can have a good look at it. The striking visuals are bound to grab audiences’ attention. Another visual shows the star Jennie Kim laying on a chair with her hand placed on the back of the chair while she wears the watch in utter elegance. The middle of the billboard prominently displays Chanel’s logo along with the name of the watch “Première Édition Originale.” The timepiece is a re-release of Chanel’s first watch and is a stylish accessory inspired by the brand’s iconic designs. Its unique shape and elegant details reflect Chanel’s spirit of freedom and boldness. This watch features a sleek design with a black dial and emerald-cut crystal, along with gold hands and a black onyx crown that complete the elegant look. The black and gold colors represent Chanel’s love for luxury and its focus on simplicity. The watch has a flexible leather and chain bracelet with a Chanel-engraved clasp. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
