In Dubai's dynamic and vibrant cityscape, OOH advertising plays a crucial role in reaching a vast audience. Al Futtaim Group, a renowned conglomerate in the United Arab Emirates, has strategically utilized OOH to promote their rewards application, Blue, through a visually striking and informative campaign. Following their previous campaign that was a collaboration with Emarat. The advertisement's design was visually striking, with the bright blue background contrasting sharply against the white text. This ensured the message was easily readable, even from a distance. The twin items like bowling pins or ice cream cones, are relevant symbols for the promotion and added a playful element to the design. The decision to utilize both digital screens and lampposts for this campaign demonstrates a well-rounded approach. Digital screens offered the flexibility to target specific demographics and display dynamic content, while lampposts provided a consistent presence throughout the day. This combination ensured maximum exposure and reached a broad audience. Overall, Al Futtaim Group has demonstrated their expertise in OOH advertising and their ability to create campaigns that resonate with consumers.
