Living Yards Branding OOH Campaign to Showcase Their Projects
Living Yards Developments has launched a new Out-of-Home campaign to reinforce its brand identity and showcase its diverse portfolio of projects. The campaign, characterized by its different colors used and clear messaging, aims to resonate with potential homebuyers and investors across Greater Cairo.
This OOH campaign follows Living Yards’ previous OOH in Cairo during November 2022.
The billboards are creating a visually arresting experience for passersby. The campaign prominently displays the Living Yards logo and tagline, "Made for You," emphasizing the developer's commitment to delivering tailored solutions to meet individual needs. Additionally, the billboards showcase the various projects under the Living Yards umbrella, including The Loft, The Loft Capital Center, The Loft Plaza, and Noir, along with clear contact details to facilitate inquiries.
The OOH campaign has been strategically deployed across high-traffic locations in Greater Cairo to ensure maximum visibility and reach with the use of some combinations as well. Large uni-poles have been utilized to amplify the campaign's impact and create a lasting impression on the audience. The campaign aims to enhance brand recognition, showcase the diverse range of projects offered by Living Yards, and encourage potential buyers and investors to learn more about the developer and explore the available opportunities.
By effectively communicating the brand's message and showcasing its projects, the campaign aims to position Living Yards as a trusted and preferred choice for real estate investments in Greater Cairo.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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