Chicka Puffs has returned with a dynamic new outdoor campaign that’s already grabbing attention. The brand, part of Senyorita Group, follows the success of its previous campaign, “Expect the Unexpected: Break Snacks to Disrupt the Scene,” which cleverly introduced their snack line to a wide audience. Building on this momentum, Chicka Puffs has launched another bold campaign, leveraging static and digital out-of-home advertising to boost visibility across Cairo. This time, the campaign features beloved Egyptian actress Shereen Reda, known affectionately by her nickname “Chicka,” making her the perfect face for the brand. Her confident presence on the billboards aligns seamlessly with the playful, vibrant packaging of Chicka Puffs. The campaign highlights popular flavors like Chipotle Sauce and Cheese & Garlic, drawing snack enthusiasts with bold, irresistible visuals. With a focus on high-visibility areas, the brand’s use of static billboards along with digital screens ensures that their message reaches a wide audience. The use of sharp visuals and Sherine Reda’s star power makes Chicka Puffs stand out in the competitive snack market, solidifying its reputation as the go-to choice for those seeking a flavorful, fun snack option. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more. ADSenyorita, a powerhouse in Egypt’s snack industry, continues to strengthen its market presence with creative advertising strategies and popular product lines. Established as a key player in the fast-moving consumer goods (FMCG) sector, Senyorita has introduced a variety of beloved snack brands over the years such as Break, Chika, Ziggo, and many more, each contributing to its growing popularity. Known for its innovative approach to marketing, the company has consistently captured the attention of consumers, and its latest campaign for Chicka Puffs is no exception. In its most recent D/OOH campaign, Senyorita partnered with actress Shereen Reda, whose nickname, “Chicka,” perfectly complements the brand’s playful, bold identity. The campaign, executed by Outsite OOH Media Agency, strategically placed billboards and digital displays in key high-traffic areas of Greater Cairo, including Sheikh Zayed on ZDB, Ring Road, and Nasr City. Utilizing both static and digital OOH platforms, Senyorita ensured maximum exposure for the product, reaching a wide audience of commuters and pedestrians. The Chicka Puffs campaign focuses on introducing the brand’s exciting snack flavors, such as Chipotle Sauce and Cheese & Garlic, which are prominently displayed alongside Sherine Reda’s image on billboards. The fun and colorful visuals reinforce Chicka’s identity as a bold, flavorful snack option, appealing to a broad audience of snack enthusiasts. Senyorita’s use of high-visibility OOH advertising demonstrates its commitment to staying at the forefront of Egypt’s snack market, and with the star power of Sherine Reda, Chicka Puffs continues to gain momentum as a go-to snack choice across the region. The campaign effectively introduces Chicka Puffs to new consumers while reinforcing the brand's identity with existing fans, and leverages Sherine Reda’s charisma to create a strong emotional connection. The use of high-impact locations ensures that Chicka Puffs is seen by a diverse audience, spreading awareness of the product’s bold flavors and fun branding. This strategic advertising approach, along with Senyorita's established reputation for delivering quality snacks, positions Chicka Puffs as a must-try snack for those seeking both flavor and excitement. With a strong visual presence and a clear message, Senyorita is set to strengthen its market leadership, making Chicka Puffs a household favorite across Egypt and beyond.
