Is there anything better than teta’s baking and cooking? It’s a truth universally acknowledged that grandmas do it best, with everyone always believing their own grandma is the creme-de-la-creme of them all. But a new grandma is in town, and she’s not letting up! OG - Original Grandma’s has struck Cairo with a huge OOH ad, letting their presence be known all over the city. OG- Original Grandma’s has a history of relying on star power to give their campaigns a certain oomph, as evidenced by their previous campaign with Egyptian actor Ahmed Malek, and this campaign starring Zamalek manager and football star Ahmed Hossam Mido, and the cherished Egyptian actress Arfa Abdel Rassoul. The Americana Group brand also incorporates humor in their multi-media ad, with the visual of an ultra-cool, modern version of Abdel Rassoul as the ‘edgy grandma’ wearing big sunglasses, a printed shirt, and a beaded choker. The food and beverages label also uses text as an element, saying “Pampering has no time”, referring to the fact that self-indulgence isn’t bound by a schedule. OG- Original Grandma’s is referring to their biscuits infused with “grandma’s touch”, a direct reference to these delicious snacks; anytime, anywhere! The campaign has popped up all over Egypt, on major roads and on top of bridges. Their soaring OOH campaign is a metaphor to their soaring ambition and heights, ready to take flight over Cairo. To gather more information about this new campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more. ADAmericana Group, a long-standing leader in the Middle Eastern food industry, continues to delight consumers with its high-quality products and innovative marketing campaigns. Known for its trusted brands and diverse food offerings, Americana Group remains a staple in homes across the region. The company’s commitment to excellence is evident in its latest product launch: OG Tarte Biscuits. This new addition to Americana Group’s portfolio delivers a delightful blend of flavor and crunch, making it an instant favorite among snack enthusiasts. In their latest campaign for OG Tarte Biscuits, Americana Group once again tapped into the power of OOH advertising, collaborating with Outsite OOH to create a widespread, impactful presence. The campaign, which rolled out across key locations in Greater Cairo, utilized both digital and static billboards to maximize visibility and reach. By strategically positioning these billboards in high-traffic areas, Americana Group ensured that the OG Tarte Biscuits message was seen by a wide audience, reinforcing the product's appeal as a must-try treat. The visuals in the campaign showcased the deliciousness of OG Tarte Biscuits with a twist of humor, emphasizing their rich taste and crispy texture. This campaign not only highlights Americana Group’s ability to continuously innovate but also strengthens its market presence, ensuring that OG Tarte Biscuits become a go-to snack for consumers seeking something new and flavorful. With its focus on quality, convenience, and taste, Americana solidifies its reputation as a leader in the region’s food industry. Check out Americana's website via this link to get to know more about this tycoon and the number of brands concluded under this conglomerate.