Following their prior tasty campaign, McDonald's has again captured the highlights of food lovers in the UAE with its latest outdoors for the limited-time Big Tasty Chicken campaign. The vibrant, eye-catching billboards were placed at key locations in the UAE, fronting an appetizing visual of the new burger with an equally contagious slogan, Quite a Biggie. The iconic colors of McDonald's, red and yellow, are used in the billboard design which makes them as striking and easy to remember as ever. A delicious high-resolution image of Big Tasty Chicken almost leaps off of the billboard, challenging the passersby to try this new menu addition. The slogan Quite a Biggie effectively defines the burger because it is big in flavor and big in size to satisfy. The Big Tasty Chicken campaign tempts customers across the UAE, inviting them to enjoy the bold flavors with satisfactory portions that McDonald's is always famous for. With these vibrant billboards, as well as an appealing slogan, this sure tempts each viewer to indulge in quite a biggie while they can. The campaign sprung up upon Digital Screen, Uni-Pole, and Lampposts all across Dubai, Sharjah, and Ajman throughout the first week of October.
