Rivoli Group Launches D/OOH To Promote Tissot’s “Official Watch of The NBA”
Rivoli Group, a top-tier store in Dubai, is advertising Tissot sports watches in an outdoor campaign, They’re using digital billboards that show the Tissot watch and logo, along with the Rivoli brand name. These billboards have a special look because Rivoli’s logos are layered over the screens using unique techniques using LED production, The new campaign was launched during the first week of October following the Swiss brand’s previous OOH appearance in June 2023.
Tissot uses its main brand slogan in the ad visual which is “Swiss Watches Since 1853” and highlights that the watch in the billboard, and the collection as a whole, is now considered the “Official Watch of The NBA,” portraying the NBA’s logo
The ad visual portrays the Tissot T-Touch Connect Sport. It’s a stylish and functional smartwatch with advanced features like heart rate tracking, notifications, and solar power. It’s made with high-quality materials and comes in various styles. It’s a perfect choice for athletes or someone who likes to stay active.
The Tissot NBA watches are special because they show Tissot’s close relationship with the NBA. The well-known brand has been the official timekeeper for the NBA since 2015. They support the NBA’s positive teamwork and believe that basketball is a sport that everyone can enjoy.
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