American multinational Johnson Wax, commonly known as SC Johnson, has launched an outdoor campaign to promote their leading brand of insecticides Raid.

 The ads feature different both varieties of Raid for crawling insects  and for flies, emphasizing the “odorless” feature of the products as  their main selling point. Over white backgrounds, the campaign also  includes the slogan “The fastest extermination for your family’s safety”  in huge font that combines two colors.

Launched during the first  week of April, the campaign uses large and x-large uni-poles, mega signs  and gate combinations in various locations around Greater Cairo. Add new item 

SC Johnson promotes Raid with new OOH campaign-00
SC Johnson promotes Raid with new OOH campaign-00

Campaign Credits

Industry: Home Care Products

Brand: Raid

Advertiser: SC Johnson & Son Inc

OOH Size: Gate | Large uni-pole | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Global Brand

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