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Developing Tomorrow by Building Today! Elsewedy Industrial Developments' Industria October is on D/OOH
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Awareness Campaign Project Launch Zayed Digital Boards (ZDB)

Developing Tomorrow by Building Today! Elsewedy Industrial Developments' Industria October is on D/OOH

By INSITE OOH
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October 15, 2024 4 weeks ago
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2 minutes, 36 seconds
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Following El Sewedy’s Sokhna360 campaign, which introduced a fully integrated industrial city, Industria October’s latest campaign takes a bold step in a similar direction.

The billboard promotes a forward-looking industrial and commercial hub, with the tagline "Developing Tomorrow’s." This campaign focuses on four key sectors: industry, technology, logistics, and services, suggesting a broad and comprehensive approach to future business development.

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The use of bold yellow and black in the campaign design is deliberate and impactful. Yellow often symbolizes energy, innovation, and optimism, which ties perfectly with the themes of progress and industrial growth. Black provides a strong, authoritative contrast, grounding the message in professionalism and reliability. These colors make the billboard visually striking and emphasize the campaign’s message of creating a robust infrastructure for future industries.

El Sewedy Development's newest project, Industria October’s geo-distribution can be described as “strategic” while it focuses on West Cairo, particularly 6th of October City, a well-known business and industrial hub. it has also been distributed in pivotal locations such as near the General Authority for Investment and Free Zones in Cairo, Those locations are ideal for attracting companies looking to tap into Cairo’s growing industrial and logistics networks. The choice of campaign distribution further positions the campaign to target both local and international businesses, offering them an opportunity to invest in a well-connected and strategically located industrial hub.

AD Elsewedy Electric is a global corporation specializing in energy and infrastructure, with a solid presence across more than 15 countries, including the Middle East, Africa, and Europe. Established in 1938 by Ahmed Elsewedy, the company began as a modest electrical products trading business in Egypt.

Over the years, Elsewedy Electric expanded its operations, venturing into manufacturing electrical cables, transformers, energy meters, and accessories. Today, the company’s diverse portfolio of products and services serves industries such as power generation, transmission and distribution, oil and gas, telecommunications, and construction.

In addition to its core operations, Elsewedy Electric has broadened its scope to include real estate development through its subsidiary, Elsewedy Properties. This diversification has paved the way for future growth. One such project is Industria October, a comprehensive industrial development located in the 6th of October City. This large-scale project is designed to cater to various industries, including manufacturing, logistics, technology, and services, making it a critical hub for industrial growth in Egypt. With state-of-the-art infrastructure and facilities, Industria October aims to support businesses looking to establish themselves in a strategically important location. For more details, the project can be explored further here, where potential investors and businesses can learn about the unique opportunities the development provides. 

This campaign is showcased prominently across both static and Digital OOH platforms. With OUTSITE OOH Media Agency handling the execution, the campaign has gained visibility through billboards, monorail pillars, and other high-traffic areas in Cairo, reinforcing the strategic importance of this industrial development.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more. 


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