Galaxy Chocolate in Cooperation with Gemini Africa and Sawiris Foundation to Empower Women on OOH
Galaxy is once again launching an outdoor advertising campaign to encourage people to support women’s empowerment in the Middle East. The campaign uses specific taglines to convey this message including “Live its indulgence, they will live its influence” which is portrayed on the chocolate bar’s packaging on the billboard. Another tagline is used in the ad copy which translates to “Together we contribute to its success.”
This OOH campaign follows the prior successful outdoor advertising appearance by Galaxy in Egypt which was in October 2023. The campaign visuals are simple, with an illustration of the “Galaxy Smooth Milk” bar and a splash of melted chocolate that is bound to get audiences’ hunger for chocolate triggered. The visual also contains abstract art and embeds colorful leaves and designs which goes with the overall theme used for Galaxy’s women empowerment campaign as well.
Globally, Galaxy has committed to help one million people including women, their families and their communities thrive by 2030. Here in the Middle East, Galaxy is working towards that purpose by partnering with local organizations to provide women with educational and skills programs to upskill, lead and thrive professionally. Galaxy has put 1.5M EGP in partnership with Sawiris and Gemini Foundations.
Gemini Africa is an investment company and a hub for the entrepreneurial ecosystem in Egypt and across Africa. Sawiris Foundation works on reducing multidimensional poverty and empowering agents of change which makes both foundations perfect for collaboration. These two foundations’ logos are portrayed on the OOH billboard.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
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