Pioneering telecommunications company Telecom Egypt has once again popped up on Cairo’s prime OOH landscape with a new advertising campaign featuring talented and renowned actor Ahmed Malek. WE is well-known for its thorough choice of brand ambassadors, for example, WE decided to host Tamer Hosny and Bahaa Sultan in its last summer campaign 2 months ago. WE is back on billboards promoting its new billing system “WE GOLD” using the tagline that translates to “Subscribe or transfer your number to WE GOLD the best billing system in Egypt.” The visual portrays the star Ahmed Malek sitting down wearing a gold jacket holding his gold phone smiling to show how much WE brings him happiness. WE Gold offers many advantages that suit consumers’ needs and provides more mobile resources along with landline internet. It also offers best international and roaming packages, control over packages at members’ convenience, installments with 0% interest, and bigger packages with WE Gold Mobile at the same price. The billboards also portray the WE Gold logo along with its slogan which translates to “There’s no end.” The campaign uses a purple background which sticks to the overall theme and brand color and identity of Telecom Egypt. Purple promotes harmony of the mind and emotions, contributing to mental balance, stability and peace of mind. Purple is uplifting and calming to the mind and nerves. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.