During the summer in Cairo, people passing by will notice many options for escaping the city. One of the most notable is Somabay by Abu Soma Development Company, a real estate developer known for its stunning locations. In November 2023, they launched a memorable outdoor advertising campaign that used simple designs and eye-catching images. The overall approach, theme, and main tagline of the contemporary campaign launched revolves around the phrase “Love Soma” whereas the word “Love” is written in English cursive handwriting and the word “Soma” is portrayed in Arabic font. The letters “L” and “O” in “Love” are used in both words which makes it partially complicated to read from the first glance, making the campaign even more exciting, striking curiosity in the minds of audiences. The campaign visual portrays a simple drawing of an eye open with what seems to be eyelashes all around it, while the inner pupil takes the shape of a bright red heart, going with the general insight of the OOH ad. This same image is portrayed against visuals with a white background, as well as visuals with a red background. Another campaign visual portrays the same tagline with a bright red backdrop. This tagline is also prominently displayed against a separate visual in red type with a clear white background. White symbolizes cleanliness, purity and perfection and has a refreshing effect while red reflects excitement, energy and passion. It is used to stimulate, encourage and draw attention, making both colors perfect for Somabay’s campaign. Somabay is one of the most beautiful resorts in the Red Sea, Hurghada. It has turquoise blue waters, sandy beaches and perfect weather that attract guests all year round. It also provides luxury hotels and unique villa architecture. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
