El Batal Group, a leader in Egypt’s real estate sector for over 40 years, has built a reputation for developing iconic projects across Cairo. Known for their ability to blend innovation with timeless designs, their latest venture, Rock Yard in Sheraton Heliopolis, reflects the group’s forward-thinking vision. Following their previous billboard campaign in late July promoting Rock White, El Batal has returned to the streets with a fresh and distinct message for Rock Yard on Cairo's billboards. The new billboards are hard to miss, featuring a bold burnt-red backdrop that immediately grabs attention. At the center of the design is a retro-themed image paired with the phrase Retro Living, reflecting the project’s inspiration from vintage London architecture. Each billboard highlights that Rock Yard offers fully finished apartments, catering to modern homeowners looking for elegance with a nostalgic twist. The name Rock Yard – Sheraton is prominently displayed, reinforcing the location’s vibrant appeal and strategic proximity. This new campaign perfectly captures El Batal’s ability to merge classic charm with contemporary living. For more information, visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.