Vitrac, the beloved jam brand known for its natural fruit taste, has climbed Cairo's billboards, narrating its backstory as rich as its flavors, following its appearance during Ramadan The campaign highlights Vitric's deep rooted tradition of delivering jams made from the freshest fruits, showcasing the interdependence across generations, over time Vitrac became a household favorite jam the out - of -home billboards demos the brand's origin, celebrating Vitrac's ongoing commitment to freshness, and taste, reminding everyone of the joy that a spoonful of jam brings alongside a family, through verdant visuals, highlighting Vitrac’s identity of the natural fruit taste alongside family, just as it was when the brand was first created which continues to brighten tables. The billboard prominently features Vitric's diverse collection of strawberry, apricot, and fig jams, taking center stage alongside a family that emphasizes the brand's identity Moreover the effective tagline “the origin story” sparks excitement and draws attention to the significance of family members selecting Vitric to share delightful flavors during cherished moments together Check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about Hero Group MEA campaigns