McDonald’s has released an OOH Campaign celebrating their presence in the food service industry as they state that they have a story in every area and corner around Egypt and this follows their previous campaign in October 2024. McDonald’s Egypt, an entity established in 1994 by the esteemed Egyptian businessman, Yassin Mansour, exclusively possesses the entirety of McDonald’s restaurants operating in Egypt since the rise of the first two McDonald’s branches in the Merghani and Mohandesein areas almost 3 decades ago. With unwavering determination, it has steadily grown to encompass a remarkable network of over 190 restaurants, across all governorates. The brand has released a heartwarming campaign to illustrate its wide reach and presence around the country as they have exceeded many barriers while not differentiating by region and exhibiting a strong hold on many governorates and not just the capital city. The visuals are very touching as they showcase the many characteristics of governorates and areas around Egypt by visualizing both concrete jungle areas and the more traditional rural areas that are all around the country while emphasizing the welcoming of the wide spectrum of people. The tagline used in the ad copy is “A Story From McDonald’s Everywhere In Egypt” also while having the 30 year badge on the bottom right corner next to the logo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
