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Better Taste, Stronger Health! La Vache Qui Rit Classic Brand on Cairo Roads
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Awareness Campaign

Better Taste, Stronger Health! La Vache Qui Rit Classic Brand on Cairo Roads

By INSITE OOH
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October 13, 2024 2 weeks ago
258 Views
1 minute, 15 seconds
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The food and beverage industry is highly competitive yet the beloved cheese  La Vache Qui Rit has remained a success story for over a century with its distinctive and classic flavor, the French cheese brand has cultivated strong customer loyalty, establishing itself as a leader in the cheese market.

Following last year's advertisement, La Vache Qui Rit new out-of-home campaign has joyfully appeared on Cairo billboards with its red background and cheerful branding bringing a splash of flavor, the catchy tagline “Better Taste for Stronger Health,” emphasizes the brand's keenness for delicious taste and well-being, promoting healthy eating in every bite with the creamy cheese

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The screens and static billboards highlight the French cheese brand as a Source of Zinc, Vitamin D, A, and Iron 

The campaign kicked off at the perfect timing in the first week of October, which coincides with the start of the school year to be the Ideal choice for breakfast and lunch boxes ensuring that kids get healthy nutrition 

The geo-distribution of the campaign was remarkable and had extensive visibility with prominent displays along the 6th of October Bridge, Round Road, Sheikh Zayed Road, and the Cairo-Alexandria Desert Road, It bears mentioning that the Laughing Cow brand consistently evokes a sense of joy and happiness in adults and kids whenever they come across it.

 for more information about La Vache Qui Rit OOH campaigns, sizes, types, and locations, visit MOOH, your local OOH intelligence data provider with international standards. 


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