Following a prior successful showcase last year, People & Places’ new provocative outdoor advertising campaign promotes Hills of One’s “Pine Lanes” coming soon. As cities become increasingly congested, the Hills of One campaign acts as a breath of fresh air, reminding people of the beauty and calm that they infact provide. Billboards featuring sweeping blue skies greet onlookers, inviting them to imagine a life of tranquility synonymous with modern living. The latter transcends viewers into alternate world, one in which brilliant blue skies prevail and the sense of peace and possibility dominate. With billboards featuring clear blue skies as a backdrop, the forground being glimpses of Pine Lanes’ properties to come, the campaign promises a community that harnesses innovation, sustainability, and connectedness with nature. The popped up across Cairo's lanscape to remind one that such a bright, serene future is not just a dream but awaits its realization in Pine Lanes. The ad copy notes the location of the up and coming project, that being at the heart of Sheikh Zayed, as well as mentioning a hotline for more information. To find out more about the campaign’s types, locations, budgets, media plans, and more, you can visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
