Dal Developments is a familiar face on Cairo’s streets when it comes to branding. Their previous billboard campaign focused on ‘branding excellence’, and they follow suit in this new OOH ad in Egypt. Dal Developments seem to be a fan of vivid hues. Their previous campaign saw an effervescence of green ombrés, while this campaign drapes itself in pink and blues. The boutique real estate brand sends a clear message through their billboards, teasing “A Whole New Experience is Coming Thru”. The brand substitutes the formal spelling of ‘through’ for the colloquial usage of ‘thru’, which makes viewers wonder about this intentional step. The visuals rely heavily on minimalism, allowing Cairo’s OOH audience to take in the logo, hotline and simple branding. The absence of dramatic or loud elements allows Dal Developments to take center stage as a brand. The campaign took over Cairo’s main roads and high-traffic areas, knowing that these spaces gain a lot of traction from citizens with an active and bustling lifestyle. To reveal more information about this sizzling new campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.