In a bold move to redefine its position in the Egyptian commercial banking sector, aiBANK has unveiled its new brand name and identity as Bank NXT. This comprehensive rebranding campaign is designed to reflect the bank's commitment to innovation, digital transformation, and providing exceptional customer experiences. The rebranding campaign has been executed through a strategic mix of digital and traditional Out-of-Home (OOH) advertising. Digital screens and billboards have been strategically placed across Egypt's busiest roads and locations, including El Sheikh Zayed City, Zamalek, and other prominent areas. The campaign visuals and colors are memorable, featuring a bold blue and green colors palette and a dynamic, forward-facing logo that symbolizes the bank's commitment to progress. The campaign's tagline, كل اللي جاي نكست (Everything coming is Next), reinforces Bank NXT's commitment to offering customers the latest and most innovative financial solutions. The tagline also conveys the bank's aspiration to be at the forefront of technological advancements and to provide customers with a seamless and convenient banking experience. As stated by Dr. Rania Al-Mashat, Minister of Planning, Economic Development, and International Cooperation, and Chairperson of the National Investment Bank and the Sovereign Fund of Egypt (TSFE), has expressed her support for aiBANK's rebranding initiative. She emphasized the significance of this development in the Egyptian banking sector and highlighted the bank's potential to contribute to the country's economic growth. By rebranding to Bank NXT, aiBANK aims to position itself as a modern, forward-thinking financial institution that is committed to meeting the evolving needs of its customers. The bank's investment in digital infrastructure and human capital will enable it to provide innovative and efficient financial services that cater to the diverse needs of Egyptian consumers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
