Sephora recently launched a D/OOH advertising campaign across Dubai in the UAE. The campaign utilizes digital screens to showcase Huda Beauty’s new “Easy Blur” collection and collaboration with powerful and prestigious cosmetics and beauty brand Sephora. Huda Kattan is an American makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty. This campaign was launched during the fourth week of September. Sephora’s previous OOH campaign was one month ago while the last campaign Huda Kattan appeared in was in April 2024 for Abdul Samad Al Qurashi. One of the campaign visuals portrays Huda Beauty with half her face in the Easy Blur Natural Airbrush Foundation with Niacinamide while she holds the product next to the right side of her face which she has makeup applied. The left side of her zoomed-in face does not have the foundation applied on showing the big difference between the two. The left side of the billboard uses the ad copy “Before” and the right side states that this is “After” the foundation is applied. Another ad visual portrays the same photograph of Huda Beauty’s face using the ad copy “This is not a filter.” A separate visual showcases the whole Easy Routine Kit using the ad copy “Introducing the Easy Routine.” The billboard displays the; Easy Blur Silicone - Free Smoothing & Pore Minimizing Primer, Easy Blur Blur Natural Airbrush Foundation with Niacinamide, and the Easy Bake Loose Baking & Setting Powder. All the billboards prominently display the collaboration between “Sephora X Hudabeauty” in terms of logos and typography, and on the right-hand side of the billboards, Sephora’s black and white horizontal stripes are present. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
