Beyti juices, a well-known Egyptian juice brand, had started a new outdoor ad campaign. They’re using the popular singer and rapper Afroto to promote their new Beyti Plus juices. The ads are bright and eye-catching, highlighting the refreshing and delicious qualities of Beyti juices. Beyti’s previous successful OOH campaign was during August 2023 and featured Mahmoud El Esseily. The ads are made to be liked by many different people, including families and young adults. Beyti’s decision to include Afroto in the campaign was a strategic move considering his popularity and influence in Egypt. The singer’s social media fan base makes him a trend that can be valuable in spreading awareness on a new product and new packaging. The campaign is widely distributed across Greater Cairo and is placed in high-traffic locations including busy streets. The campaign uses the main tagline that translates to “Excessively Delicious,” portraying three new juice flavors which are; Orange, Mixed Berries, and Lemon Mint. The packaging of the juices uses the phrase “The best” before describing the flavor to make it even more appealing. The visuals display Afroto either holding or drinking the juice. Beyti Plus’s logo is prominently displayed on the juice boxes and on the billboards. The billboards use various background colors including orange, purple, and green, the same colors and theme of the juice flavors. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.