Chery, a leading Chinese automotive brand, has rapidly ascended to global prominence. Since its inception, Chery Automobile Co. Ltd. has achieved remarkable growth, solidifying its position as a respected independent automaker. AW Rostamani Arabian Automobiles, an official distributor of Chery in the UAE, has launched an OOH campaign to showcase the brand's latest offerings. The campaign utilizes a strategic mix of digital screens, lampposts, and rooftop billboards, ensuring maximum visibility across Dubai. The campaign's visuals feature a bold red and other blue background that immediately grabs attention. The numbers for 2 years free maintenance, 1 year free register, and 0% interest for 3 years are displayed in large white fonts on the red background, and the blue background showcases the Chery Tiggo 8 car, also the visuals prominently displays Chery logo and AWRostamani logo and number. This D/OOH campaign follows Chery’s previous OOH appearance during February 2024. The 2 years of free maintenance provides customers with peace of mind and reduces ownership costs, further incentivizing purchases, the campaign offers free registration for new Chery vehicles. The contact information is prominently displayed, encouraging viewers to inquire about the offers and schedule a test drive. This OOH campaign effectively showcases Chery's competitive offers and attractive financing options, making it an appealing choice for car enthusiasts in the UAE.
