Longines’ new campaign highlights elegance as a mindset, not just an aesthetic. The new D/OOH campaign is distributed across Dubai in the UAE to showcase Longines’ latest addition to elegance, the Conquest timepiece. The campaign features renowned brand ambassadors; acclaimed model Barbara Palvin and highly talented actress Zhao Liying. The campaign was launched during the fourth week of September 2024, following the prominent brand’s previous successful OOH campaign 5 months ago featuring Longines Master Collection. Longines is back on billboards stronger than before utilizing digital screens using the stunning, consistent tagline “Elegance is an Attitude” as well as the logo of Rivoli Group, which is the main advertiser of the campaign and is the main creative concept aspect since its logo is at the very top of the billboard, standing out the billboard’s frame. The new Conquest watch is a sophisticated timepiece featuring a self-winding mechanical movement, ensuring precise and reliable timekeeping. Its elegant blue dial, adorned with a sunray pattern, adds a touch of sophistication. The watch is housed in a robust stainless steel case that is water-resistant up to 100 meters, making it suitable for various activities. The date aperture at 6 o'clock provides a convenient way to keep track of the day. Completing the watch's refined appearance is a stainless steel bracelet, offering a comfortable and stylish fit. Another visual portrays Zhao Liying wearing the pastel-green version of the watch. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.