Lenovo, a global technology and consumer electronics giant, renowned for its cutting-edge tech, particularly in computing, is once again setting the standard with their all new D/OOH campaign for their new business laptop the “ThinkPad X1.” The digital billboards were launched during the fourth week of September 2024 following the brand’s previous successful OOH campaign 9 months ago for their gaming laptop, the Yoga Book 9i. The digital ads for Lenovo’s ThinkPad X1 emphasize its exceptional features including advanced AI. The visuals clearly convey these high-tech aspects, appealing to tech enthusiasts as well as business men and women. The main tagline used is “Human-powered Ideas. AI-powered productivity.” The ad copy “Working smarter works harder on Lenovo AI PCs with Intel Core Ultra 7 processor. That’s Smarter AI for all.” is also used in the campaign to grab passerby’s maximum attention. The ad visual also includes the “Intel Core Ultra 7” and “Intel vPro” logos highlighting the type of processor. Intel vPro is a business computing foundation comprising a set of built-for business hardware and software technologies. The ad copy “AI PC’s built for business” is also pointed out on the billboards showcasing the new laptop. The campaign also shows a separate visual that portrays the “Intel Core Ultra” logo which is a processor that enables users to use the most AI experiences making everything they do easier, faster, and better. Lenovo also embeds its brand slogan which is “Smarter technology for all.” The creative portrayal of the ThinkPad X1 seems to be 3D, as if it is popping out of the digital screen when in real life it's not, but that is bound to grab Dubai’s advertising audience. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
