A proclaimed giant in the real estate industry in Egypt, Madinet Masr for Housing & Development is no stranger to grand projects and even grander OOH campaigns. Just take a look at their last campaign in July, or their booming campaign in June. Now, Madinet Masr is back again on Cairo’s billboards with their latest project, The Butterfly. Located in Mostaqbal City, The Butterfly is a new residential community. This new space is marketing itself as “A Statement of Beauty”, falling in line with the whimsical essence of its name. They also ride on the wave of Madinet Masr’s prestigious name by adding, “A Madinet Masr Signature Community”, rather than just relying on the logo. Along with those, the brand also utilizes gorgeous imagery of their grandeur design and spacious pools, as well as elusive color swatches that give a sense of mystic beauty. These visuals align perfectly with the 'A Statement of Beauty' branding, like the final fitting puzzle piece. To get more information about this new campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
