Gucci recently launched another D/OOH advertising campaign across Dubai in the UAE. The campaign utilizes digital screens to showcase Gucci’s new Fall/ Winter collection 2024 featuring French-Algerian model Loli Bahia. This campaign was launched during the fourth week of September 2024 while Gucci’s prior successful OOH appearance was approximately 3 weeks ago featuring Miley Cyrus, advertising for the new fragrance Flora Gorgeous Orchid. The fashion house’s contemporary collection and its visualization in the campaign is by Creative Director Sabato De Sarno. The campaign is clearly more than just clothing and fashion; it’s a performance of body language and emotion. The campaign visual portrays Loli Bahia wearing rich wool coats in dark olive green and beige nude shades, presenting a landscape of harmonious contrasts. Loli is also seen wearing the new Gucci B bag which is a nod to Gucci’s mid-century heritage, with a relaxed silhouette and adjustable strap. It evokes the aesthetic of classic Gucci designs from the 1950s and captures the spirit of an era when creativity and self-expression flourished. The bag’s popularity among artists and creatives throughout the decades is a testament to its enduring appeal and its ability to resonate with those who value both heritage and innovation. The campaign uses the ad copy “Loli, Milan” as well as “Fall Winter 2024” and “By David Sims” highlighting the most important aspects viewers will need to know about it. The lower footer also uses the store’s addresses “Fashion Avenue, The Dubai Mall, Financial Centre Road.” Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigating through its different sections.