Sodic Developments, a leading real estate company, is continuing their successful advertising campaign for their new beach homes. This latest campaign emphasizes the fun and relaxing atmosphere of the seaside. It showcases their latest development in June North Coast project, demonstrating Sodic’s ongoing growth in the area. June North Coast’s prior successful OOH appearance was 3 months ago with partially similar visuals, however, the brand’s new billboards feature stunning images of sandy beaches with crystal clear waters. These captivating visuals evoke a sense of tranquility and escapism, transporting viewers to a dreamlike coastal paradise. The billboards’ carefully chosen imagery showcases unspoiled sands and beautiful landscapes, creating a strong desire for a beach getaway. The main tagline used is “Introducing the first tribute portfolio experience in Egypt” as well as “Go there with Marriott Bonvoy.” The tribute portfolio is a family of independent boutique hotels bound by their indie spirit and heart for connecting people and places. The overall effect of the campaign is a powerful invitation to experience the ultimate relaxation and rejuvenation. Becoming a Marriott Bonvoy member offers exclusive rates and points towards free nights and stays at hotels and more. Curious to know more about the campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).