What are the two pillars when purchasing real estate? Trust and reliability. Studies have shown that potential buyers seek out those two factors more than any other. Lately, there has been a shift in consumer behavior in the UAE, with the majority of consumers bearing a preference to luxurious real estate. Alma Developments is one of those real estate pioneers in Dubai, switching up the game. In a newly-released OOH campaign in the UAE, Alma Developments from the giant family business Almeera is emphasizing their commitment to “Buy with Trust, Live in Luxury”. With a rooftop pool on their billboards, what else could scream more luxury? Catering to the luxury seeker, Alma Developments leads the way on Dubai’s OOH, keeping it simple, and aligning with their boutique real estate identity. Their specialty is designing well-thought-out residential and commercial spaces, from a mixed-use community to a high-end residential block, and they let their concise ad copy and visuals of opulent spaces do all the talking. They claim to take pleasure in providing more than simply structures; by paying close attention to the little details, and putting the needs of our customers first. This falls in line with their focus on “trust” and “luxury” in their marketing, as well their targeted OOH areas, soaring high above roads and buildings. In the fourth week of September, the campaign was displayed on Dubai’s uni-poles.