McDonald's Egypt has launched a new OOH campaign to promote its popular savings menu meals. The campaign features mouth-watering visuals and compelling messaging to attract hungry customers. The OOH advertisements showcase a vibrant color palette, dominated by bold yellows and reds. The iconic McDonald's logo takes center stage, accompanied by images of the savings menu meals. The tagline, The Savings Menu, clearly communicates the campaign's message of offering affordable and enjoyable dining options. The campaign's visuals also highlight the convenience and affordability of McDonald's savings menu meals. The tagline 99 جنيه (99 Egyptian pounds) emphasizes the competitive pricing, making it accessible to a wide range of consumers. By strategically placing billboards throughout Cairo’s busiest roads, McDonald's aims to reach a broad audience and encourage them to try their savings menu meals. The campaign's vibrant colors and engaging visuals are sure to capture attention and drive foot traffic to McDonald's restaurants. This OOH campaign follows the brand’s previous OOH campaign during August 2024. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
