Cadbury Dairy Milk has released an OOH campaign presenting their touching stance that has always been the root of Cadbury as an entity in the industry which allowed the brand to be associated with affection, love and selflessness accordingly this is the main focus of this campaign and this follows their previous appearance December 2023. The brand, in collaboration with Metro, Ravin’, Renaissance Cinemas, Kheir Zaman and Aman has well-structured characteristics that carry the brand as a whole to another level as it focuses more than just a singular angle while also having the interest of more than a singular individual however focusing on multiple individuals. The brand has created a visualization of gifting by illustrating love and affection via their products as the chocolate bars aren't just products that satisfy taste buds but also exceed in being thoughtful of others at the same time and this is the focus of this campaign as Cadbury wants to give back to the community by giving a chance to consumers to win not just one but two gifts one for you and one for someone you hold dear which is very humble and down to earth from the brand. The visuals are very rich with the usage of Cadbury’s signature colors; purple and gold which signifies peace of mind and calmness while gold is associated with being optimistic and cheerful which strikes home with the overall character of the brand. Hosting three items in the ad copy the original bar, bubbly iteration, and the hazelnut bar all while presenting the campaign’s main tagline “Win Two Gifts, One For You And The Other For Someone Dear To You” a heartwarming statement that is coupled with pictures that illustrate these affectionate and loving moment where people can share what brings them joy and having special warm phrases for each picture. Discover Cadbury's campaign variations, types, locations, budgets, media plans, and more by visiting MOOH, the out-of-home intelligence data provider in both Cairo and Dubai.
