Baskin Robbins launched a campaign OOH in the UAE to rediscover the salt flavor deliciously utilizing digital screens and lampposts to bid farewell to summer vibes with this exceptional flavor, Following its last promotion campaign last July The advertisement invites passersby to savor the final days of summer with the sea salt's unique flavor enhanced with a delightful sunset twist, featuring a scoop of salted vanilla ice cream swirled with rich milk chocolate, encouraging everyone to relive the joy of refreshing taste, Baskin Robbins emphasizes the affordable price of AED15, making it easy for ice cream lovers to indulge in a mini-vacation moment the catchy tagline Now back with a sunset twist ! reflects the essence of the seasonal offering, urging viewers to rediscover the sweet and salty goodness, the salient is that everyone can find a reason to celebrate with Baskin Robbins’ sea salt flavor however chilling at the beach, or looking for a sweet treat after a long day It bears mentioning that Baskin-Robbins has been actively promoting its ice cream through outdoor advertisements recently, which reflects the brand's dedication to spreading joy and happiness to ice cream lovers everywhere, making every scoop a delightful experience