The Hohos King Size OOH campaign by Edita Egypt is out to promote the new product offering. The bold blue background and contrasting text create a memorable impression, while the clear display of the various Hohos flavors highlights the product's diversity. The Arabic text and slogan at the bottom reinforces the campaign's message, emphasizing the larger size and premium quality of the new king size offering. This OOH campaign follows Hohos previous OOH campaign in Cairo during November 2022. The billboard's strategic placement in Cairo’s busiest roads to ensure maximum exposure to a wide audience of potential consumers. The campaign's effectiveness lies in its ability to capture attention and convey the key message through strong visuals and clear messaging. The prominent Edita logo strengthens brand recognition and reinforces the company's position as a trusted leader in the food and beverage industry. By combining strong visuals, clear messaging, and strategic placement, the Hohos King Size billboard campaign successfully promotes the new product size and different flavors. The campaign's ability to appeal to consumers seeking a larger and more satisfying treat, while also reinforcing the brand's reputation, makes it a highly effective marketing tool. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
