Pioneering telecommunications company Etisalat and recently launched a D/OOH campaign distributed widely across Dubai in the UAE promoting their “Samsung Care +” services along with their latest device and smartphone releases. The campaign utilizes digital screens to grab maximum attention of passersby on busy roads. This campaign was launched during the fourth week of September 2024, following the company’s previous OOH appearance on billboard 3 days ago with their Emirati Freedom plan. One of the campaign visuals displays the “Samsung Galaxy S24 Series” in three different colors while using the main tagline “Enjoy 1 year of Samsung Care + on us,” along with “Galaxy AI is here” indicating that Galaxy phones use contemporary AI techniques and options. Another visual also uses the ad copy “Get it starting at AED 113 per month.” A separate visual promotes “Samsung Galaxy Z Fold6 & Flip6.” Samsung Care + offers 24 months cover for AED 25 with monthly installments or AED 499 with one-time payment. Samsung Care + provides protection against accidental damage for smartphones over the timeframe of two years. This includes cracked screens, liquid damage, and other physical damage that affects the phone’s functionality. Customers can make two claims within the two-year period. It’s available for purchase within 30 days of buying a smartphone and includes an additional year of extended warranty. Etisalat and prominently displays its logo along with its brand slogan which translates to “Etisalat and more” as well as the “5G” logo which is bound to be eye-grabbing. The background color of the campaign is bright red sticking to the main theme of the company’s brand identity. Red is used to stimulate, create urgency, draw attention and encourage. It symbolizes excitement, energy and passion making it a perfect color for the advertisement. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
