Rivoli has launched a new D/OOH campaign highlighting the classic design and craftsmanship of their men’s Balmain Swiss Watches. The Madrigal Chrono Watch, available through Rivoli in the UAE, showcases the brand’s timeless appeal and commitment to quality. The creative concept campaign utilizes digital screens to showcase the elegance and sophistication of the watch, reflecting on Balmain’s brand identity. This campaign was launched during the fourth week of September 2024, following the luxury brand’s prior successful OOH appearance during January 2024 advertising a dazzling women’s watch. The outstanding watch in the campaign visual portrays the Madrigal CHF 525.00 with a stainless steel case shape and an anti-reflective sapphire crystal along with a dark blue textile strap. The watch is swiss made and the ad copy highlights the phrase “swiss watches.” A male model is also portrayed wearing a chic suit, wearing the high-end watch with Balmain’s logo prominently displayed. Additionally, Rivoli’s logo is seen on top of the billboard’s main frame while each letter is standing out, making it a creative concept campaign. Rivoli Group’s logo is also portrayed in a die-cut technique on top of the billboard. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
