Al Fujairah National Insurance Company unveils arguably the most attractive outdoor advertisement campaign yet. The new campaign announces that for the first time, third-party insured motorists are covered against floods, which is considered a development that adds to the growing concerns over extreme weather conditions in the UAE. The campaign message is supported by dramatic billboards at vantage points across the UAE, carrying an image of a cartoon automobile underwater with an attached helicopter-like rotor system to its roof. Such an eye-catcher to depict the exact care a company would show for motorists' protection from natural disasters. The campaign catchphrase “for the first time ever, third party insured motorists can get flood covered” is also noted upon a green background, as it is often associated with safety, security, and protection, as well as emphasizing AFNIC’s commitment to sustainability and awareness of climate-related issues. The new product offered by AFNIC offers critical financial security if a third-party-insured driver gets swept away by floodwaters. The game-changing inclusion of flood coverage for third-party insurance allows AFNIC to stand out in the competitive marketplace. This will definitely enhance customer loyalty and will be a step forward to show that the company is not dormant but proactive when it comes to customers' changing needs. The new outdoor campaign took off in the fourth week of September in the form of Uni-Pole, Hoardings, and Lampposts all across Dubai and Sharjah.