Qatari Diar's OOH for Citygate Made Especially for the Best in You
The Citygate New Cairo D/OOH campaign by Qatari Diar Egypt is an effective way to promote the project. The use of a vibrant blue color and clean typography creates a modern and sophisticated aesthetic. The clear messaging, including the project name, tagline, location, and contact information, effectively conveys the project's value proposition and encourages potential buyers to take action. This OOH campaign follows Citygate’s previous OOH appearance in Cairo during July 2024.
The billboard's strategic placement in a high-traffic areas in and near New Cairo ensures maximum exposure to a target audience of homebuyers. The large format design makes the billboard stand out from its surroundings, capturing attention and creating a lasting impression.
The campaign's effectiveness can be attributed to its ability to combine suitable visuals, clear messaging, and strategic placement. By effectively communicating the project's brand identity and value proposition, the billboard campaign encourages potential buyers to learn more and consider Citygate New Cairo as their future home.
CityGate is a self-contained community strategically located between New Cairo and the New Administrative Capital, just 30 kilometers southeast of Cairo. As the gateway to Egypt's new capital, CityGate offers a variety of villa and apartment sizes with stunning views of golf courses, green spaces, and parks.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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