From Rome to Your Home! Totti and Modon Developments Have Revealed the TBD Campaign
A reveal D/OOH campaign was launched by Modon Developments in the streets of Cairo to promote Totti Soccer School in Egypt after the teaser campaign launched recently.
The TBD OOH campaign distribution was good with using a combinations strategy in some roads but the campaign tagline used a localized version of the main tagline, and the level of language wasn't meeting the targeted audience, which is educated and looking to learn football as an extra skill.
However, the reveal OOH campaign has redeemed itself by the visuals that showcase the star player Francesco Totti as a main star and ambassador for the campaign along with the brand’s logo and website beside Modon Developments logo and hotline number, all on a red background and a simulation for a soccer field as well.
The Totti Soccer School, founded in 1976, is a non-profit football training organization dedicated to developing young players. Under the guidance of the Totti family since 2003, the school focuses on character development, technical skills, and inclusivity. With a highly qualified staff and a commitment to excellence, Totti Soccer School has earned the prestigious "Scuola Calcio Elite" recognition from the FIGC-SGS. Beyond football, the school prioritizes fostering values like fun, passion, and community, creating a positive and enriching environment for its members.
Recently, Modon Developments has announced that the legendary Italian footballer Francesco Totti's soccer school will be opening its first location in Egypt and Africa. The company shared this exciting news on Instagram, stating, "Modon Developments is proud to welcome Francesco Totti to Egypt for the launch of his soccer school. Let's work together to elevate football in Egypt," and with this OOH campaign the developer is ensuring that this exciting news reaches out to as many audiences as it can.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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