D/OOH Campaign Announces a Bunch of New Exclusive TV Shows on Yango Play
Video-on-demand (VOD) services have become increasingly popular in Cairo, offering users the ability to stream content at their convenience. With a bustling population and growing internet penetration, Cairo is an ideal market for streaming platforms that provide entertainment on-demand. VOD platforms like Yango Play compete for attention through unique content, exclusive Shows, and engaging campaigns that reflect local culture and humor.
The recent OOH campaign for Yango Play prominently features the show "Deebo" played by Mohamed Anwar in a humorous and captivating manner. The ad is designed to catch the attention of passersby with vibrant visuals and a quirky character dressed as a hotel bellhop. Deebo's cast is full of stars like Hala Fakher, Mohamed Mahmoud, Sara El Shamy, Eman El Sayed, and Roshdy El Shamy.
The ad emphasizes exclusivity, with the word (exclusively), suggesting that Yango Play offers content that cannot be found elsewhere. Additionally, the promotion of (90 days free) serves as a strong call to action, enticing potential customers to try the service at no cost. This aligns with Yango Play's strategy to attract new subscribers in a competitive market. The campaign’s appeal lies in its humor, striking visuals, and generous offer, making it stand out in Cairo’s saturated VOD landscape.
Moreover, the OOH campaign featured the real TV show, El Ghaleb Ghaleb, starring the influencer, Hadia Ghaleb, this strategic collaboration leveraged Hadia's wide social media following and charismatic on-screen presence to draw attention to the campaign. The show itself, known for its engaging content, helped to create a buzz and reach a broader audience.
The synergy between the OOH campaign and the TV show's visibility reinforced the brand’s messaging and ensured a strong connection with both the digital and traditional audience bases.
It's worth mentioning that this is the first time Yango Play has used OOH advertising in Egypt.
Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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