Dubai Roads & Transport Authority (RTA) has released a new digital outdoor campaign stunning the masses with the celebration of 15 years of Dubai Metro using striking visuals and the ad copy “Dubai Metro, 15 Years on Track.” The campaign is distributed across Dubai and utilizes digital screens to display reflective and catchy visuals demonstrating the Dubai Metro in bright and vivid colors. This campaign was launched during the third week of September 2024 following the RTA’s previous successful OOH appearance in February 2024 introducing Aerial Taxi using the tagline “The Future of Mobility in Dubai.” Celebrating the 15th anniversary of Dubai Metro, an icon of public transportation in Dubai, RTA is also offering a range of promotional and entertainment activities, surprises, and initiatives to bring joy to residents and visitors. This year’s celebration are supported by sponsors according to the campaign visual and the logos portrayed in the billboard which include; the Strategic Partner Keolis - MHI, the operator of Dubai Metro and Tram, along with Lego Middle East, LEGOLAND Dubai, IGLOO, Al Jaber Gallery, and Emirates Post as Campaign Partners. The campaign portrays the Dubai Metro with the background of Dubai city towers and landmarks. The billboard also embeds the hashtag “#DubaiMetroTurns15” along with including the RTA’s official website domain. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.