Teach Your Kids Money Skills with Liv Lite App on Digital OOH Screens
Liv Digital Bank, a pioneering digital banking platform in the UAE, is specifically designed to cater to the needs of tech-savvy individuals who seek modern, convenient financial solutions. Backed by the reputable Emirates NBD, Liv Bank offers a user-friendly mobile app that empowers its customers to manage their finances on the go. With a focus on innovation and reliability, Liv Bank aims to redefine the digital banking experience by providing a seamless and efficient platform that keeps up with the fast-paced lifestyles of its users.
Liv Bank recently launched a D/OOH advertising campaign across Dubai. The campaign utilizes digital screens to showcase Liv Bank’s Liv Lite app for 8-18 year-olds. This campaign was launched during the third week of September 2024 following the bank’s previous successful OOH appearance during August 2023.
The campaign introduces the all-new “Liv Lite app” which is designed for 8-18 year-olds to help them learn good money habits. The app empowers children’s financial wellbeing with an expert ally designed to provide them with hands-on experience in managing money under parents’ guidance and control.
The visual uses the ad copy “Teach Your Children About Money” along with the promotion “AED 50 allowance credit.” The campaign also comprises VISA’s logo along with Emirates NBD and prominently displaying Liv Bank’s logo. The visual also portrays a smartphone open to Liv Lite app along with children holding the Liv Bank cards.
The background color of the campaign is bright yellow sticking to the official brand color of the bank. Yellow symbolizes happiness, optimism, positivity and intellect while having an energizing effect.
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